About Me.
Hi my name is Andrea and I'm currently a third year studying Economics & Media Studies at University of California, Berkeley! I grew up in Taiwan and moved to the U.S back in 2019, now based in the Bay Area! In my free time, I like doing craft things and exploring San Francisco!
Experiences
TIKTOK
Summer 2025
Global Business Solutions Sales Intern
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Supported TikTok’s Automotive team by creating campaign pacing reports, producing demo videos for global brands including Mercedes-Benz, Porsche, Audi, Kia, and Nissan, and building Brand Lift Study decks to measure campaign performance.
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Appointed as SME (subject matter expert) for TikTok Symphony, TikTok’s AI-powered creative suite that automates video
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production and personalization; presented AI solutions to enterprise clients, driving adoption across key accounts
CHEGG
Summer 2024
Content Marketing Intern
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Executed content marketing efforts with a $35K budget, aimed towards TikTok LIVE and CHEGG campus ambassadors. Monitored the daily performance of every video throughout the campaign by measuring reach, CPA, CPC, and conversion rate that reached over 1.1M views. Worked with cross functional teams to orchestrate the production of TikTok marketing content.
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Surpassed creator sourcing goals by 30%, conducted B2B communication with Social Ladder and Viral Nation, presented data to C-Suite executives, and conducted interviews to generate actionable insights to improve creator program.